German Pellets Acquires “FireStixx” Group
With effect from 1 January 2011 German Pellets GmbH Wismar has acquired the Blieninger Group, headquartered in Vilsbiburg, Germany, with its brands “FireStixx” and “pelprotec”.
The subsidiary FireStixx Holzenergie GmbH is one of the leading wood pellet retailers in the German-speaking regions of Europe, and its “FireStixx” is the best-known wood pellet brand in Germany, Austria and Italy, followed by “German Pellets”. The acquisition also included the patents for “pelprotec”, an innovative and unique coating technology that offers dust-free loading , a higher heat value and improved flowability.
With its acquisition of the Blieninger Group, German Pellets has also taken over the Group’s divisions for sawmill by-products and logistics, as well as potting and garden soil. The latter division includes the brands “Faserland”, “TERRAfit” and “Torbo Holzfaser”.
In the 2010 fiscal year the Blieninger Group achieved a consolidated overall performance of approx. 84 million euros, with a positive result in the seven-figure range. Both parties agreed that the purchase price would not be disclosed.
With this acquisition the pellet manufacturer German Pellets has further strengthened its market position in Central Europe. Its portfolio now includes “FireStixx”, “German Pellets” and “German Horse Pellets”. The brand “FireStixx”, as well as the entire Blieninger Group, will be operated as an independent business unit.
The Blieninger Group was founded more than 50 years ago and, since then, has been active in retail trade and in the processing of sawmill by-products. Since 2001 the company has concentrated on the retailing and production of wood pellets. The company also holds shares in an Austrian pellet manufacturing company. The FireStixx franchise distribution system (www.firestixx.org) includes more than 60 retail operations in Germany, Austria and Italy.
German Pellets GmbH was founded in 2005 in Wismar and, with its nine production sites, has developed into the largest wood pellet manufacturer in Germany and Europe.